Vinny's Corner

Jake Paul’s Most Valuable Promotions (MVP), the boxing promotional company he co-founded with Nakisa Bidarian in 2021, has secured a major broadcast partnership with Sky Sports, the UK’s leading sports broadcaster.

This agreement marks Sky Sports’ return to airing live boxing after a period away from the sport and expands MVP’s reach into the important British market.

Reports first emerged in late 2025 that MVP was in talks with Sky Sports for a deal to bring live events to the platform starting in 2026. The partnership was formally confirmed in early February 2026, with MVP scheduling a press conference in London on February 6 to announce the collaboration officially. Jake Paul highlighted the significance of the UK in his boxing journey, noting that the country helped launch his career and now elevates MVP’s profile through one of the best sports platforms in the region.

The deal aligns with MVP’s focus on elevating fighters, particularly in women’s boxing. To launch the partnership, MVP is promoting its first-ever event in the United Kingdom on April 5, 2026, at the Olympia in London. This all-women’s card features a double main event: Caroline Dubois vs. Terri Harper and Ellie Scotney vs. Mayelli Flores (the latter an undisputed title fight). The event will stream live on Sky Sports in the UK, showcasing MVP’s commitment to high-profile, competitive bouts.

While MVP has previously partnered with platforms like Netflix for global events (such as Paul vs. Mike Tyson) and DAZN for U.S. broadcasts, this Sky Sports agreement strengthens its international footprint. It comes after Sky Sports parted ways with previous promoter Boxxer, positioning MVP to fill the gap with fresh talent and events.

Overall, the partnership represents a strategic milestone for both sides: MVP gains access to a passionate UK boxing audience, while Sky Sports revives its boxing coverage with a promoter known for drawing large viewership and spotlighting emerging stars. Further details on the deal’s scope and additional events are expected following the upcoming press conference.

By Vincent

Photo Courtesy of Most V Promotions and Sky Sports